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REED Company, LLC was organized in 1994 by Jim Ebert, his son, son-in-law and one of his daughters to create a used truck and heavy construction equipment dealership.

At that time, the four of them were primarily concentrating on the operations of Ebert Construction Co., Inc., a heavy/highway dirt excavation company which Jim founded in 1958. Jim soon began to ease out of the daily operations of the construction company in order to pass those responsibilities on to the next generation. He then focused on developing REED Company into a well-known dealership.

Jim's forty years in the construction industry have given him extraordinary expertise in accomplishing this task. His hands-on style of managing the construction business provided him with unparalleled experience in searching out quality used equipment and trucks at affordable prices from a contractor's perspective. He possesses a personal and unique knowledge regarding the equipment needs of contractors, farmers, heavy haulers and others. In addition, through his construction business activities as well as his involvement with contractor associations, he has accumulated forty years of business relationships in the construction industry across the country. These relationships with contractors, equipment dealers, auction companies and government entities give him limitless avenues for searching out equipment to meet the specific needs of customers.

The business expanded and another daughter, Rhonda, joined REED Company, taking responsibility over the financial aspects of the business. In addition, a cousin, Don Ebert, joined the ranks to assist Jim with sales and management. Don's twenty-two years of experience as a diesel mechanic qualify him for inspecting the mechanical soundness of prospective purchases and supervising a staff of mechanics.Don has been instrumental in the continued growth and success of REED Company. Becoming the managing and majority owner in 2008 he is dedicated to the same sound business principles the company was built on: Honesty, integrity and lasting relationships.

In addition to buying and selling used trucks and equipment, REED Company is also a dealer for new Mustang, new Titan,XL Specialized and Towmaster trailers. Further inventory includes new attachments and accessories such as Stellar and Venco cranes, Houle and Smith attachments (such as forks, buckets & Grapples), Vail rippers. Parkhurst, Scott and Dakota beds, Ridewell axles, and Agri-Cover tarps. Custom built grain trucks are a new niche for REED Company.
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